The Pharrell Williams and Adidas partnership adds to their incredible portfolio with the newest colourway of the Virginia Adistar Jellyfish, in “Crystal Sand”. These beauties recently released in August 2026, and incorporates the same exaggerated proportions, 3D overlays, and glow details that the model is known for – but in a beautiful beige, brown and pale blue coloured mix. Big thank you to the Virginia team for hooking me up with my first ever pair!
Adidas Canada hooked me up with a pair of the upcoming Billionaire Boys Club collab with Adidas on the HU NMD! This sneaker is inspired by retro spacesuits, with a ribbed grey Primeknit upper, and the BBC astronaut embroided in the centre. Check out my review to get a closer look, and look for these to land in stores in November!
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Pharrell Williams and Adidas are back with another drop of the Hu NMD. My latest review covers the “Dash Green” colourway, which features an open mesh upper with Korean characters along with a vintage looking painted Boost midsole. Check out my video for a closer look and a big thanks to Adidas Canada for sending me this pair!
Pharrell Williams’ Hu NMD recently returned after a brief hiatus with the “Extra Eye” colourway! Bringing back the OG sole instead of the trail version we’ve been seeing a lot more in recent releases, these incorporate a three-tone Primeknit upper, a thick Boost midsole and the usual PW x Adidas branding throughout. Watch my video and share your thoughts on these down below!
In my latest video, I’m giving you guys an early look at the upcoming Adidas x Pharrell Williams 0 to 60 in the “White / Royal” colourway. This basketball shoe takes the tooling from the Crazy Boost You Wear 2.0, incorporating a Boost midsole, but with a retro 90s inspired
Reebok Canada sent me a pair of their latest collaborative sneaker – this time with Billionaire Boys Club on the Zig Kinetica! This all-new silhouette takes Reebok’s ZigTech cushioning system on a one piece textile upper, with some serious space vibes all over! Check out my in-depth review to learn more, and grab your pair on February 7th!
Sean Go 