Episode 21 of the Channel 8 Podcast is all about Adidas, and for today’s episode, we have one of the biggest Adidas heads I have the pleasure of knowing, Alex Des Roches from the Montreal area, also known as Sugycyphersons! In this episode we discuss how his origins as a break dancer got him into sneakers, along with his perspective as an Adidas employee throughout the crazy hype the brand experienced in 2015-2016.

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